Author: Elisha Roodt
Gamification in VR Activations
A New Era of Participation in Virtual Spaces Once upon a time, virtual events were sterile digital auditoriums—avatars shuffling into simulated conference halls, passively watching presentations, and logging off with little more than a download link in hand. Fast-forward to 2025, and the script has flipped. Gamification has swept through the virtual event landscape, transforming…
Virtual Reality Booths: Turning Trade Shows into Immersive Brand Experiences
From Static Stands to Simulated Worlds Trade shows were once seas of pop-up banners and polite handshakes. Now, visitors slip on headsets and step into convincingly simulated laboratories, showrooms, cities, and operating theatres. Virtual reality booths let brands demo products without crates of physical stock, compressing logistics into code and choreography. This shift isn’t gimmickry;…